4.70 billion people around the world use social media. Social media is a great tool to utilize to promote your business and connect with consumers. Putting your business on social media can increase your exposure and brand awareness. Creating a social media strategy is the first step.
Where To Start?
The first step you want to take is to identify your target audience.
You don’t want to try to reach anyone and everyone, so understand and organize who your audience is. Doing so will help send the right message to the right people and help achieve your marketing goals. Once you have identified your audience, keep up with their interests and implement a social listening strategy to understand their wants and needs.
The second step is to define your goals.
You want to define your goals to guide your efforts to excel in your strategy. The best way to a foundation of goals is to use the SMART goal strategy. Be specific, and have measurable and achievable goals that are relevant and timely.
The third step is to develop a unique strategy for each platform.
Focus your strategy on where your audience is, where competitors post, and what metrics say. Each platform is different and should not be used the same.
The next step is to post relevant content regularly.
To be successful on social media post compelling and engaging content consistently that reflects your brand’s identity. Prioritize the quality of the content over the quantity.
Social Media Calendar
A social media calendar makes it easier to keep track of content being posted. Scheduling your posts at one time versus randomly posting throughout the week will help with content creation. Most calendars allow you to post on all platforms. Using a calendar can help prevent accidentally posting the same post twice. You can also utilize links, hashtags, and tags on content calendars.
Analytics is math based and seeks to find patterns in your marketing data that will increase actionable knowledge to use in your strategy. Analytics is critical to understanding the impact posts are having on your audience. It also predicts marketing trends, user behavior, and how to optimize the audience experience.