Companies can not assume their domestic pricing will mirror international pricing. International consumers often pay more for products that have been imported than consumers in the home market where the products originate due to tariffs, freight and logistics, local market conditions and more. Learn more about 1) calculating landed costs, 2) full absorption, and 3) variable absorption costing and pricing strategies. The SBTDC is a business and technology extension program of the UNC System and is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Presented by Mike Seibert